Data Protection Notice – PKS Italia

1. Overview

When you access our website, certain information is exchanged between your device and our servers, which may include personal data. This information is used to:

• Optimize our website;
• Ensure proper functionality;
• Display content or advertising relevant to your browsing.

2. Accessing Our Website

Purposes of Data Processing / Legal Basis

When you visit www.pksitalia.store, your browser automatically transmits the following information to our servers and stores it temporarily in a log file:

• IP address of your device;
• Request details and HTTP response code;
• Date and time of access;
• Volume of data transferred;
• URL/file accessed and referring website;
• Browser and operating system information;
• Name of your internet service provider.

These data are processed for:

• Ensuring a smooth connection;
• Optimizing the usability of our website;
• Evaluating system security and stability.

Legal Basis: Article 6(1)(f) GDPR – our legitimate interest in website security, functionality, and optimization.

Recipients / Categories of Recipients

Data may be processed by trusted service providers (processors) on our behalf for website operation and development. These providers are carefully selected, contractually bound, and comply with Article 28 GDPR.

Storage Period

Data is stored for 90 days and then automatically deleted.

3. Contact

Purposes of Data Processing / Legal Basis

Personal data you send via email is used exclusively to respond to your inquiries. Telephone contacts may be transferred to relevant customer service departments as needed.

Legal Basis: Article 6(1)(b) and 6(1)(f) GDPR – for contract execution and legitimate interest in customer service.

Recipients / Categories of Recipients

Data is generally not shared with third parties, except when processors act on our behalf. When transferring your contact to customer service, only relevant information is shared.

Storage Period

Data is deleted or anonymized within 95 days after the inquiry is resolved. If required to demonstrate compliance with legal obligations, data may be retained for up to 3 years.

4. Use of Cookies and Similar Technologies

Purposes of Data Processing / Legal Basis

We use cookies and other tracking technologies to enhance your experience, analyze website use, and provide targeted advertising. These include:

• Technically necessary: Required for website functionality and login management.
• Convenience: Store user preferences (e.g., language, display settings).
• Statistics: Compile pseudonymous usage statistics to improve the site.
• Marketing: Display personalized ads based on browsing behavior, which may be tracked across devices and platforms using a unique ID.

You can withdraw or modify your consent at any time via our cookie settings.

Recipients / Categories of Recipients

Specialized service providers may process data on our behalf for analytics or marketing purposes. Some data may be stored on servers outside the EU (e.g., USA) under adequate safeguards such as standard contractual clauses.

Storage Period

Persistent cookies remain until consent is revoked. Session cookies are deleted after closing your browser.

5. Revocation / Opt-Out

You can prevent the use of cookies by adjusting your browser settings. Blocking certain cookies may limit the functionality of the website. You may also opt out of personalized advertising using available preference managers.

6. Transfer to Third Countries

If your data is transferred outside the EU/EEA, it is only done to countries with an adequate level of data protection or under safeguards such as standard contractual clauses, binding corporate rules, or recognized codes of conduct.

7. Embedded Third-Party Content

We embed content such as YouTube videos on our website. Videos are embedded with privacy-enhanced mode. Only when you play a video is information (IP address, browser, OS, date/time, requested URL) sent to YouTube (Google Ireland Limited).

Legal Basis: Article 6(1)(a) GDPR – your consent, which can be withdrawn at any time.

Further information: Google Privacy Policy.

8. No Obligation to Provide Personal Data

Providing personal data is voluntary. Certain features of the website may not function without it.

9. Your Rights as a Data Subject

You have the right to:

• Access your personal data (Art. 15 GDPR)
• Correct incorrect data (Art. 16 GDPR)
• Delete your data (Art. 17 GDPR)
• Restrict processing (Art. 18 GDPR)
• Receive data in a portable format (Art. 20 GDPR)
• Object to processing (Art. 21 GDPR)
• Lodge a complaint with a supervisory authority (Art. 77 GDPR)

Further details and procedures are available upon request.

10. Contact for Data Protection

For any questions or to exercise your rights, contact PKS Italia:

Italy: protezionedeidati@pksitalia.store

For other European countries, please contact our support at contact@pksitalia.store.

11. Controller and Data Protection Officer